What is SWOT? SWOT stands for:
- Strengths (internal to the organization) - what the organization does well, core competencies, etc.
- Weaknesses (internal to the organization) - what the organization does not do well.
- Opportunities (external to the organization) - favorable trends in the industry
- Threats (external to the organization) - unfavorable trends in the industry
A SWOT Analysis facilitates the development of organizational strategies based on the organization's conditions and it's industry conditions. It is not considered a thorough analysis.
Upon identifying the strengths, weaknesses, opportunities and threats, one can identify strategies for the organization that ideally address more than one SWOT item. For example, a strength in "low-cost manufacturing" and an opportunity of "increasing demand for low end electronics" may lead to a strategy of new product development for certain low end electronics items.
The first page of the powerpoint template is the SWOT diagram which can easily be populated for your organization. The second page is to document the business strategies identified through the SWOT analysis, grouped according to which two SWOT components are being addressed.